/* ============================================================
   BEN FARRELL — DESIGN SYSTEM
   Shared across all pages. Edit here, propagates everywhere.
   ============================================================ */

@import url('https://fonts.googleapis.com/css2?family=Fraunces:ital,opsz,wght,SOFT@0,9..144,200..900,0..100;1,9..144,200..900,0..100&family=Newsreader:ital,opsz,wght@0,6..72,200..700;1,6..72,200..700&family=JetBrains+Mono:wght@300;400;500&display=swap');

:root {
  /* Palette */
  --ink:        #0B0B0E;
  --ink-2:      #121217;
  --ink-3:      #1A1A21;
  --ink-4:      #22222A;
  --hairline:   #2A2A33;
  --hairline-2: #1F1F26;
  --paper:      #F0EDE5;
  --paper-dim:  #C8C5BD;
  --ash:        #75757D;
  --ash-2:      #A0A0A8;
  --signal:     #C9A96E;
  --signal-deep:#A8884E;
  --signal-dim: #8B7449;

  /* Type */
  --display:    'Fraunces', 'Times New Roman', serif;
  --body:       'Newsreader', 'Times New Roman', serif;
  --mono:       'JetBrains Mono', 'Courier New', monospace;

  /* Rhythm */
  --gutter:     clamp(20px, 4.5vw, 64px);
  --section-y:  clamp(80px, 12vw, 160px);
  --max-w:      1480px;
  --read-w:     680px;

  /* Motion */
  --ease-out:   cubic-bezier(0.2, 0.8, 0.2, 1);
  --ease-soft:  cubic-bezier(0.4, 0, 0.2, 1);
}

/* Reset */
*, *::before, *::after { box-sizing: border-box; margin: 0; padding: 0; }
html { scroll-behavior: smooth; -webkit-text-size-adjust: 100%; }
body {
  background: var(--ink);
  color: var(--paper);
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.6;
  font-feature-settings: "ss01", "kern";
  -webkit-font-smoothing: antialiased;
  -moz-osx-font-smoothing: grayscale;
  overflow-x: hidden;
}
img, svg { max-width: 100%; display: block; }
a { color: inherit; text-decoration: none; }
button { border: 0; background: none; font: inherit; color: inherit; cursor: pointer; }
ul, ol { list-style: none; }
::selection { background: var(--signal); color: var(--ink); }

/* Type utilities */
.display {
  font-family: var(--display);
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 30;
  letter-spacing: -0.022em;
  line-height: 0.98;
}
.display em {
  font-style: italic;
  font-variation-settings: "opsz" 144, "SOFT" 60;
}
.eyebrow {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
  font-weight: 400;
  display: inline-block;
}
.section-num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  color: var(--signal);
  font-weight: 400;
}

/* Layout */
.container {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--gutter);
}
.section { padding: var(--section-y) 0; position: relative; }
.section--bordered { border-top: 1px solid var(--hairline-2); }
.read { max-width: var(--read-w); margin: 0 auto; }

.section-head {
  display: grid;
  grid-template-columns: 1fr;
  gap: 24px;
  margin-bottom: 80px;
  max-width: 1100px;
}
.section-head .section-num { margin-bottom: 4px; }

.section-title {
  font-family: var(--display);
  font-size: clamp(34px, 5vw, 68px);
  line-height: 1.02;
  letter-spacing: -0.022em;
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 30;
  max-width: 18ch;
}
.section-title em { font-style: italic; }
.section-title .accent { color: var(--signal); font-style: italic; }

.section-intro {
  font-size: 19px;
  line-height: 1.55;
  color: var(--paper-dim);
  max-width: 580px;
  margin-top: 16px;
}

/* ============================================================
   NAVIGATION
   ============================================================ */
.nav {
  position: fixed;
  top: 0; left: 0; right: 0;
  z-index: 100;
  background: rgba(11, 11, 14, 0.72);
  backdrop-filter: saturate(140%) blur(16px);
  -webkit-backdrop-filter: saturate(140%) blur(16px);
  border-bottom: 1px solid transparent;
  transition: border-color 360ms var(--ease-out), background 360ms var(--ease-out);
}
.nav.is-scrolled {
  border-bottom-color: var(--hairline-2);
  background: rgba(11, 11, 14, 0.92);
}
.nav-inner {
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 18px var(--gutter);
  display: flex;
  align-items: center;
  justify-content: space-between;
  gap: 32px;
}
.wordmark {
  font-family: var(--display);
  font-weight: 360;
  font-size: 21px;
  letter-spacing: -0.018em;
  font-variation-settings: "opsz" 36;
  color: var(--paper);
}
.wordmark em { font-style: italic; font-weight: 320; }
.wordmark::after {
  content: '.';
  color: var(--signal);
  margin-left: 1px;
}
.nav-links {
  display: flex;
  align-items: center;
  gap: 28px;
}
.nav-links a {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--paper-dim);
  position: relative;
  padding: 6px 0;
  transition: color 240ms var(--ease-out);
}
.nav-links a:hover,
.nav-links a.is-current { color: var(--signal); }
.nav-links a.is-current::after {
  content: '';
  position: absolute;
  left: 0; right: 0; bottom: 0;
  height: 1px;
  background: var(--signal);
}

.nav-cta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  background: var(--paper);
  color: var(--ink);
  padding: 12px 18px;
  border-radius: 999px;
  transition: background 240ms var(--ease-out), color 240ms var(--ease-out);
}
.nav-cta:hover { background: var(--signal); color: var(--ink); }

.nav-toggle {
  display: none;
  flex-direction: column;
  gap: 5px;
  padding: 8px;
}
.nav-toggle span {
  display: block; width: 22px; height: 1px; background: var(--paper);
  transition: transform 280ms var(--ease-out), opacity 240ms;
}
.nav-toggle.is-open span:nth-child(1) { transform: translateY(3px) rotate(45deg); }
.nav-toggle.is-open span:nth-child(2) { opacity: 0; }
.nav-toggle.is-open span:nth-child(3) { transform: translateY(-3px) rotate(-45deg); }

.nav-mobile {
  position: fixed;
  top: 0; left: 0; right: 0; bottom: 0;
  background: var(--ink);
  z-index: 99;
  padding: 100px var(--gutter) 40px;
  display: flex;
  flex-direction: column;
  gap: 4px;
  transform: translateY(-100%);
  transition: transform 480ms var(--ease-out);
  visibility: hidden;
}
.nav-mobile.is-open { transform: translateY(0); visibility: visible; }
.nav-mobile a {
  font-family: var(--display);
  font-size: 36px;
  font-weight: 340;
  letter-spacing: -0.018em;
  padding: 12px 0;
  color: var(--paper);
  border-bottom: 1px solid var(--hairline-2);
  transition: color 240ms var(--ease-out), padding-left 240ms var(--ease-out);
}
.nav-mobile a:hover { color: var(--signal); padding-left: 8px; }

/* ============================================================
   BUTTONS / LINKS
   ============================================================ */
.btn {
  display: inline-flex;
  align-items: center;
  gap: 14px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  padding: 18px 28px;
  border-radius: 999px;
  background: var(--paper);
  color: var(--ink);
  transition: background 280ms var(--ease-out), color 280ms var(--ease-out), transform 280ms var(--ease-out);
}
.btn .arrow { transition: transform 280ms var(--ease-out); }
.btn:hover { background: var(--signal); color: var(--ink); transform: translateY(-1px); }
.btn:hover .arrow { transform: translateX(4px); }

.btn--ghost {
  background: transparent;
  color: var(--paper);
  border: 1px solid var(--hairline);
}
.btn--ghost:hover { background: var(--paper); color: var(--ink); border-color: var(--paper); }

.btn--accent {
  background: var(--signal);
  color: var(--ink);
}
.btn--accent:hover { background: var(--paper); color: var(--ink); }

.link-arrow {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--paper);
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 4px 0;
  border-bottom: 1px solid var(--paper);
  transition: color 240ms var(--ease-out), border-color 240ms var(--ease-out), gap 280ms var(--ease-out);
}
.link-arrow:hover { color: var(--signal); border-color: var(--signal); gap: 16px; }

/* ============================================================
   HERO (variants for different pages)
   ============================================================ */
.hero {
  padding: calc(var(--section-y) + 60px) 0 var(--section-y);
  position: relative;
  overflow: hidden;
}
.hero-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 64px;
  align-items: end;
  position: relative;
  z-index: 2;
}
@media (min-width: 1100px) {
  .hero-grid { grid-template-columns: 1.4fr 1fr; gap: 80px; }
}
.hero-meta {
  display: flex;
  justify-content: space-between;
  margin-bottom: 28px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
  border-bottom: 1px solid var(--hairline-2);
  padding-bottom: 20px;
}
.hero-meta .right { text-align: right; }

.hero-credential {
  font-family: var(--display);
  font-size: clamp(15px, 1.4vw, 18px);
  line-height: 1.55;
  font-weight: 340;
  color: var(--paper-dim);
  letter-spacing: -0.005em;
  font-variation-settings: "opsz" 36, "SOFT" 40;
  margin-bottom: 56px;
  max-width: 60ch;
}
.hero-credential em {
  font-style: italic;
  color: var(--paper);
  font-variation-settings: "opsz" 36, "SOFT" 60;
}

.hero h1 {
  font-family: var(--display);
  font-size: clamp(40px, 6.4vw, 96px);
  line-height: 0.96;
  letter-spacing: -0.025em;
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 30;
  margin-bottom: 36px;
  max-width: 14ch;
}
.hero h1 em {
  font-style: italic;
  font-variation-settings: "opsz" 144, "SOFT" 60;
}
.hero h1 .accent { color: var(--signal); font-style: italic; }

.hero-sub {
  font-family: var(--display);
  font-size: clamp(20px, 2vw, 26px);
  line-height: 1.35;
  letter-spacing: -0.012em;
  font-weight: 320;
  font-variation-settings: "opsz" 36, "SOFT" 50;
  color: var(--paper);
  margin-bottom: 28px;
  max-width: 28ch;
}
.hero-offer {
  font-family: var(--display);
  font-size: clamp(17px, 1.6vw, 20px);
  line-height: 1.5;
  font-weight: 340;
  letter-spacing: -0.005em;
  color: var(--paper);
  font-variation-settings: "opsz" 36, "SOFT" 50;
  max-width: 56ch;
  margin-bottom: 48px;
  padding-left: 20px;
  border-left: 1px solid var(--signal);
}
.hero-offer-tail {
  display: block;
  margin-top: 6px;
  color: var(--paper-dim);
  font-style: italic;
  font-size: 0.92em;
}
.hero-actions {
  display: flex;
  align-items: center;
  gap: 28px;
  flex-wrap: wrap;
}

.hero-visual {
  position: relative;
  aspect-ratio: 1 / 1;
  max-width: 520px;
  margin-left: auto;
  width: 100%;
}
.hero-visual svg { width: 100%; height: 100%; }

/* ============================================================
   CARDS / GRIDS (used everywhere)
   ============================================================ */
.cards-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--hairline-2);
  border: 1px solid var(--hairline-2);
}
@media (min-width: 720px)  { .cards-grid--3 { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 720px)  { .cards-grid--2 { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1100px) { .cards-grid--5 { grid-template-columns: repeat(5, 1fr); } }
@media (min-width: 1100px) { .cards-grid--6 { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 720px) and (max-width: 1099px) { .cards-grid--5, .cards-grid--6 { grid-template-columns: repeat(2, 1fr); } }

.card {
  background: var(--ink);
  padding: 40px 32px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  min-height: 220px;
  transition: background 320ms var(--ease-out);
  position: relative;
}
.card:hover { background: var(--ink-2); }
.card-num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--signal);
  margin-bottom: 32px;
}
.card-title {
  font-family: var(--display);
  font-size: clamp(20px, 1.8vw, 24px);
  line-height: 1.15;
  letter-spacing: -0.012em;
  font-weight: 360;
  font-variation-settings: "opsz" 36, "SOFT" 40;
  margin-bottom: 12px;
  color: var(--paper);
}
.card-text {
  font-size: 15px;
  line-height: 1.55;
  color: var(--ash-2);
}

/* ============================================================
   AUTHORITY STRIP (brand logos)
   ============================================================ */
.authority {
  padding: 56px 0;
  border-top: 1px solid var(--hairline-2);
  border-bottom: 1px solid var(--hairline-2);
}
.authority-lead {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
  margin-bottom: 28px;
}
.authority-list {
  font-family: var(--display);
  font-weight: 350;
  font-size: clamp(18px, 2vw, 24px);
  letter-spacing: -0.01em;
  line-height: 1.6;
  color: var(--paper);
  font-variation-settings: "opsz" 36, "SOFT" 50;
}
.authority-list .sep { color: var(--ash); margin: 0 10px; font-weight: 200; }

/* Logo wall (visual variant) */
.logo-wall {
  display: grid;
  grid-template-columns: repeat(2, 1fr);
  gap: 32px;
  align-items: center;
  margin-top: 32px;
}
@media (min-width: 600px) { .logo-wall { grid-template-columns: repeat(4, 1fr); } }
@media (min-width: 1000px) { .logo-wall { grid-template-columns: repeat(8, 1fr); } }
.logo-wall img {
  max-height: 32px;
  width: auto;
  margin: 0 auto;
  opacity: 0.55;
  filter: brightness(0) invert(0.85);
  transition: opacity 240ms var(--ease-out);
}
.logo-wall img:hover { opacity: 1; }

/* ============================================================
   ARCHETYPES PREVIEW (homepage)
   ============================================================ */
.archetype-list { border-top: 1px solid var(--hairline); }
.archetype-row {
  display: grid;
  grid-template-columns: 64px 1fr auto;
  gap: 32px;
  padding: 28px 0;
  border-bottom: 1px solid var(--hairline);
  align-items: center;
  cursor: pointer;
  transition: padding-left 320ms var(--ease-out);
}
.archetype-row:hover { padding-left: 16px; }
.archetype-row .num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  color: var(--signal);
}
.archetype-row .name {
  font-family: var(--display);
  font-size: clamp(24px, 3vw, 36px);
  line-height: 1.05;
  letter-spacing: -0.018em;
  font-weight: 340;
  font-variation-settings: "opsz" 144, "SOFT" 40;
  color: var(--paper);
  transition: color 240ms var(--ease-out);
}
.archetype-row:hover .name { color: var(--signal); }
.archetype-row .essence {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ash);
  text-align: right;
}

/* ============================================================
   PATHWAYS (3-column cards on dark)
   ============================================================ */
.pathways-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--hairline-2);
  border: 1px solid var(--hairline-2);
}
@media (min-width: 900px) {
  .pathways-grid { grid-template-columns: repeat(3, 1fr); }
}

.pathway {
  background: var(--ink);
  padding: 56px 40px 40px;
  display: flex;
  flex-direction: column;
  position: relative;
  transition: background 320ms var(--ease-out);
}
.pathway:hover { background: var(--ink-2); }
.pathway--feature {
  background: var(--ink-2);
}
.pathway--feature::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--signal);
}
.pathway-num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--signal);
  margin-bottom: 32px;
}
.pathway-tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
  margin-bottom: 16px;
}
.pathway-title {
  font-family: var(--display);
  font-size: clamp(28px, 3vw, 40px);
  line-height: 1.05;
  letter-spacing: -0.018em;
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 40;
  margin-bottom: 24px;
  color: var(--paper);
}
.pathway-title em { font-style: italic; }
.pathway p {
  flex-grow: 1;
  color: var(--paper-dim);
  font-size: 16px;
  line-height: 1.55;
  margin-bottom: 36px;
  max-width: 36ch;
}
.pathway .link-arrow { align-self: flex-start; }

/* ============================================================
   BOOK BLOCK
   ============================================================ */
.book-block {
  display: grid;
  grid-template-columns: 1fr;
  gap: 56px;
  align-items: center;
}
@media (min-width: 900px) {
  .book-block { grid-template-columns: 0.8fr 1.2fr; gap: 96px; }
}
.book-image {
  aspect-ratio: 4/5;
  background: var(--ink-2);
  overflow: hidden;
  position: relative;
}
.book-image img { width: 100%; height: 100%; object-fit: cover; }
.book-image-placeholder {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
}

.book-quote {
  font-family: var(--display);
  font-size: clamp(28px, 3.4vw, 44px);
  line-height: 1.15;
  letter-spacing: -0.018em;
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 50;
  margin-bottom: 32px;
}
.book-quote em { font-style: italic; }
.book-meta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ash);
  margin-bottom: 32px;
  display: flex;
  gap: 24px;
  flex-wrap: wrap;
}
.book-meta span { color: var(--paper); }
.book-actions { display: flex; gap: 28px; flex-wrap: wrap; }

/* ============================================================
   SPEAKING (recent talks list)
   ============================================================ */
.speaking-list { border-top: 1px solid var(--hairline-2); }
.speaking-item {
  display: grid;
  grid-template-columns: 100px 1fr;
  gap: 32px;
  padding: 28px 0;
  border-bottom: 1px solid var(--hairline-2);
  align-items: baseline;
}
@media (min-width: 720px) {
  .speaking-item { grid-template-columns: 120px 1fr 200px; }
}
.speaking-date {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  color: var(--ash);
}
.speaking-title {
  font-family: var(--display);
  font-size: clamp(20px, 2.2vw, 28px);
  line-height: 1.2;
  letter-spacing: -0.014em;
  font-weight: 340;
  font-variation-settings: "opsz" 72, "SOFT" 40;
  color: var(--paper);
  margin-bottom: 4px;
}
.speaking-title em { font-style: italic; }
.speaking-venue {
  font-size: 14px;
  color: var(--ash-2);
}
.speaking-tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ash);
  text-align: right;
}

/* ============================================================
   ABOUT TEASER
   ============================================================ */
.about-teaser {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  align-items: center;
}
@media (min-width: 900px) {
  .about-teaser { grid-template-columns: 0.9fr 1.1fr; gap: 96px; }
}
.about-portrait {
  aspect-ratio: 4/5;
  background: var(--ink-2);
  overflow: hidden;
  position: relative;
}
.about-portrait img {
  width: 100%; height: 100%; object-fit: cover;
  filter: grayscale(15%) contrast(1.05);
}
.about-portrait-placeholder {
  position: absolute;
  inset: 0;
  display: flex;
  align-items: center;
  justify-content: center;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
}
.about-prose .lead {
  font-family: var(--display);
  font-size: clamp(24px, 2.8vw, 36px);
  line-height: 1.2;
  letter-spacing: -0.014em;
  font-weight: 340;
  font-variation-settings: "opsz" 72, "SOFT" 50;
  margin-bottom: 24px;
}
.about-prose .lead em { font-style: italic; }
.about-prose p {
  font-size: 17px;
  line-height: 1.6;
  color: var(--paper-dim);
  margin-bottom: 16px;
  max-width: 52ch;
}

/* ============================================================
   NEWSLETTER
   ============================================================ */
.newsletter {
  border-top: 1px solid var(--hairline-2);
  padding: 80px 0;
}
.newsletter-inner {
  display: grid;
  grid-template-columns: 1fr;
  gap: 32px;
  align-items: end;
  max-width: var(--max-w);
  margin: 0 auto;
  padding: 0 var(--gutter);
}
@media (min-width: 900px) {
  .newsletter-inner { grid-template-columns: 1.2fr 1fr; }
}
.newsletter-title {
  font-family: var(--display);
  font-size: clamp(28px, 3vw, 40px);
  line-height: 1.1;
  letter-spacing: -0.014em;
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 40;
  margin-bottom: 12px;
}
.newsletter-title em { font-style: italic; }
.newsletter-sub {
  color: var(--ash-2);
  font-size: 16px;
  max-width: 36ch;
}
.newsletter-form {
  display: flex;
  border-bottom: 1px solid var(--paper);
  padding-bottom: 12px;
}
.newsletter-form input {
  flex: 1;
  border: 0; background: transparent;
  font-family: var(--body);
  font-size: 17px;
  color: var(--paper);
  outline: none;
  padding: 6px 0;
}
.newsletter-form input::placeholder { color: var(--ash); font-style: italic; }
.newsletter-form button {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--paper);
  transition: color 200ms;
}
.newsletter-form button:hover { color: var(--signal); }

/* ============================================================
   FOOTER
   ============================================================ */
footer {
  border-top: 1px solid var(--hairline-2);
  padding: 64px 0 32px;
  background: var(--ink);
}
.footer-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 48px;
  margin-bottom: 64px;
}
@media (min-width: 720px) {
  .footer-grid { grid-template-columns: 2fr 1fr 1fr 1fr; }
}
.footer-brand .wordmark { display: inline-block; margin-bottom: 16px; }
.footer-brand p {
  font-size: 15px;
  line-height: 1.55;
  color: var(--ash-2);
  max-width: 36ch;
}
.footer-col h4 {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
  font-weight: 400;
  margin-bottom: 20px;
}
.footer-col ul li { margin-bottom: 10px; }
.footer-col ul a {
  font-size: 15px;
  color: var(--paper-dim);
  transition: color 200ms;
}
.footer-col ul a:hover { color: var(--signal); }

.footer-base {
  display: flex;
  justify-content: space-between;
  align-items: center;
  padding-top: 24px;
  border-top: 1px solid var(--hairline-2);
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ash);
  flex-wrap: wrap;
  gap: 12px;
}

/* ============================================================
   PROBLEM / EMPHASIS / STATEMENT BLOCKS
   ============================================================ */
.problem-statement {
  font-family: var(--display);
  font-size: clamp(20px, 1.9vw, 24px);
  line-height: 1.5;
  font-weight: 340;
  letter-spacing: -0.01em;
  font-variation-settings: "opsz" 36, "SOFT" 40;
  color: var(--paper-dim);
  max-width: 64ch;
  margin-bottom: 80px;
}
.problem-close {
  margin-top: 56px;
  font-family: var(--display);
  font-size: clamp(22px, 2.2vw, 30px);
  line-height: 1.3;
  letter-spacing: -0.014em;
  font-weight: 340;
  font-variation-settings: "opsz" 72, "SOFT" 50;
  font-style: italic;
  color: var(--paper);
  max-width: 48ch;
  padding-left: 32px;
  border-left: 1px solid var(--signal);
}
.emphasis {
  background: var(--ink);
  border: 1px solid var(--hairline);
  padding: 48px 40px;
  position: relative;
}
.emphasis::before {
  content: '';
  position: absolute;
  top: 0; left: 0;
  width: 48px; height: 1px;
  background: var(--signal);
}
.emphasis-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--signal);
  margin-bottom: 24px;
}
.emphasis-text {
  font-family: var(--display);
  font-size: clamp(22px, 2.2vw, 30px);
  line-height: 1.3;
  letter-spacing: -0.014em;
  font-weight: 340;
  font-variation-settings: "opsz" 72, "SOFT" 40;
  color: var(--paper);
}
.emphasis-text em { font-style: italic; }

/* ============================================================
   TIERS (advisory page)
   ============================================================ */
.tiers {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--hairline-2);
  border: 1px solid var(--hairline-2);
}
@media (min-width: 900px) { .tiers { grid-template-columns: repeat(3, 1fr); } }

.tier {
  background: var(--ink);
  padding: 56px 40px 40px;
  display: flex;
  flex-direction: column;
  position: relative;
  transition: background 320ms var(--ease-out);
}
.tier:hover { background: var(--ink-2); }
.tier--primary { background: var(--ink-2); }
.tier--primary::before {
  content: '';
  position: absolute;
  top: 0; left: 0; right: 0;
  height: 2px;
  background: var(--signal);
}
.tier-num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--signal);
  margin-bottom: 32px;
}
.tier-tag {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
  margin-bottom: 16px;
}
.tier-name {
  font-family: var(--display);
  font-size: clamp(28px, 3vw, 40px);
  line-height: 1.05;
  letter-spacing: -0.018em;
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 40;
  margin-bottom: 28px;
  color: var(--paper);
  min-height: 2.1em;
}
.tier-name em { font-style: italic; }
.tier-list {
  margin-bottom: 32px;
  border-top: 1px solid var(--hairline-2);
  flex-grow: 1;
}
.tier-list li {
  padding: 16px 0;
  border-bottom: 1px solid var(--hairline-2);
  font-size: 15px;
  line-height: 1.5;
  color: var(--paper-dim);
  display: flex;
  align-items: baseline;
  gap: 12px;
}
.tier-list li::before {
  content: '';
  width: 4px; height: 4px;
  background: var(--signal);
  border-radius: 50%;
  flex-shrink: 0;
  transform: translateY(-4px);
}
.tier-meta {
  margin-bottom: 28px;
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ash);
  display: grid;
  grid-template-columns: 1fr 1fr;
  gap: 4px 16px;
  padding: 16px 0;
  border-top: 1px solid var(--hairline-2);
  border-bottom: 1px solid var(--hairline-2);
}
.tier-meta .label { color: var(--ash); }
.tier-meta .val { color: var(--paper); text-align: right; }
.tier-cta {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--paper);
  display: inline-flex;
  align-items: center;
  gap: 10px;
  padding: 4px 0;
  border-bottom: 1px solid var(--paper);
  transition: color 240ms, border-color 240ms, gap 280ms var(--ease-out);
  align-self: flex-start;
}
.tier-cta:hover { color: var(--signal); border-color: var(--signal); gap: 16px; }
.tier--primary .tier-cta { color: var(--signal); border-color: var(--signal); }

/* ============================================================
   COVERAGE / DELIVERABLES (advisory page)
   ============================================================ */
.coverage-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--hairline-2);
  border: 1px solid var(--hairline-2);
}
@media (min-width: 600px) { .coverage-grid { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 900px) { .coverage-grid { grid-template-columns: repeat(3, 1fr); } }
@media (min-width: 1200px){ .coverage-grid { grid-template-columns: repeat(4, 1fr); } }
.coverage-cell {
  background: var(--ink);
  padding: 36px 28px;
  min-height: 220px;
  display: flex;
  flex-direction: column;
  justify-content: space-between;
  transition: background 320ms var(--ease-out);
}
.coverage-cell:hover { background: var(--ink-2); }
.coverage-cell .num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--signal);
  margin-bottom: 40px;
}
.coverage-cell .name {
  font-family: var(--display);
  font-size: clamp(20px, 1.8vw, 24px);
  line-height: 1.15;
  letter-spacing: -0.012em;
  font-weight: 360;
  font-variation-settings: "opsz" 36, "SOFT" 40;
  margin-bottom: 10px;
  color: var(--paper);
}
.coverage-cell .desc {
  font-size: 14px;
  line-height: 1.5;
  color: var(--ash-2);
}

.deliverables-list {
  border-top: 1px solid var(--hairline);
  max-width: 1100px;
}
.deliverable {
  display: grid;
  grid-template-columns: 64px 1fr;
  gap: 32px;
  padding: 32px 0;
  border-bottom: 1px solid var(--hairline);
  align-items: baseline;
  transition: padding-left 320ms var(--ease-out);
}
.deliverable:hover { padding-left: 16px; }
.deliverable .idx {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--signal);
}
.deliverable .name {
  font-family: var(--display);
  font-size: clamp(22px, 2.4vw, 32px);
  line-height: 1.15;
  letter-spacing: -0.018em;
  font-weight: 340;
  font-variation-settings: "opsz" 72, "SOFT" 40;
  color: var(--paper);
  margin-bottom: 6px;
}
.deliverable .desc {
  font-size: 15px;
  line-height: 1.5;
  color: var(--ash-2);
  max-width: 60ch;
}

/* ============================================================
   ADVISORY PROSE / WHY / PROOF
   ============================================================ */
.advisory-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 64px;
}
@media (min-width: 900px) { .advisory-grid { grid-template-columns: 1fr 1fr; gap: 96px; } }
.advisory-prose p {
  font-size: 18px;
  line-height: 1.6;
  color: var(--paper-dim);
  margin-bottom: 16px;
  max-width: 50ch;
}
.advisory-list { border-top: 1px solid var(--hairline-2); }
.advisory-list li {
  padding: 24px 0;
  border-bottom: 1px solid var(--hairline-2);
  display: grid;
  grid-template-columns: 32px 1fr;
  gap: 20px;
  align-items: baseline;
}
.advisory-list .idx {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--ash);
}
.advisory-list .name {
  font-family: var(--display);
  font-size: clamp(18px, 1.6vw, 22px);
  line-height: 1.25;
  letter-spacing: -0.012em;
  font-weight: 360;
  color: var(--paper);
  font-variation-settings: "opsz" 36, "SOFT" 40;
}

.why-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 64px;
}
@media (min-width: 900px) { .why-grid { grid-template-columns: 1.2fr 1fr; gap: 96px; align-items: start; } }
.why-prose .lead {
  font-family: var(--display);
  font-size: clamp(24px, 2.4vw, 32px);
  line-height: 1.3;
  letter-spacing: -0.014em;
  font-weight: 340;
  font-variation-settings: "opsz" 72, "SOFT" 50;
  color: var(--paper);
  margin-bottom: 32px;
  max-width: 30ch;
}
.why-prose .lead em { font-style: italic; }
.why-prose p {
  font-size: 17px;
  line-height: 1.6;
  color: var(--paper-dim);
  margin-bottom: 16px;
  max-width: 52ch;
}

.book-card {
  background: var(--ink);
  border: 1px solid var(--hairline);
  padding: 40px 36px;
}
.book-card-label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--signal);
  margin-bottom: 24px;
}
.book-title {
  font-family: var(--display);
  font-size: clamp(22px, 2.2vw, 28px);
  line-height: 1.2;
  letter-spacing: -0.014em;
  font-weight: 360;
  font-variation-settings: "opsz" 72, "SOFT" 40;
  margin-bottom: 6px;
  color: var(--paper);
}
.book-subtitle {
  font-family: var(--display);
  font-style: italic;
  font-size: 17px;
  line-height: 1.4;
  font-weight: 320;
  color: var(--paper-dim);
  margin-bottom: 24px;
}
.book-card .book-quote {
  font-family: var(--display);
  font-style: italic;
  font-size: 17px;
  line-height: 1.5;
  color: var(--paper);
  padding-top: 24px;
  border-top: 1px solid var(--hairline);
  font-variation-settings: "opsz" 36, "SOFT" 50;
  margin-bottom: 0;
}

.proof-list {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
  border-top: 1px solid var(--hairline-2);
  margin-top: 64px;
}
@media (min-width: 720px) { .proof-list { grid-template-columns: 1fr 1fr; } }
@media (min-width: 1100px){ .proof-list { grid-template-columns: repeat(5, 1fr); } }
.proof-item {
  padding: 36px 0;
  border-bottom: 1px solid var(--hairline-2);
}
@media (min-width: 1100px) {
  .proof-item {
    padding: 36px 24px 36px 0;
    border-bottom: 0;
    border-right: 1px solid var(--hairline-2);
  }
  .proof-item:last-child { border-right: 0; padding-right: 0; }
}
.proof-item .num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--signal);
  margin-bottom: 16px;
}
.proof-item .name {
  font-family: var(--display);
  font-size: 18px;
  line-height: 1.25;
  font-weight: 360;
  letter-spacing: -0.01em;
  color: var(--paper);
}

/* Commercial */
.commercial-grid {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--hairline-2);
  border: 1px solid var(--hairline-2);
}
@media (min-width: 720px) { .commercial-grid { grid-template-columns: repeat(3, 1fr); } }
.commercial-cell {
  background: var(--ink);
  padding: 40px 32px;
}
.commercial-cell .label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
  margin-bottom: 16px;
}
.commercial-cell .name {
  font-family: var(--display);
  font-size: 22px;
  line-height: 1.15;
  font-weight: 360;
  letter-spacing: -0.012em;
  margin-bottom: 24px;
  color: var(--paper);
  font-variation-settings: "opsz" 36, "SOFT" 40;
}
.commercial-cell .terms {
  font-family: var(--display);
  font-size: clamp(20px, 1.8vw, 24px);
  line-height: 1.3;
  font-weight: 340;
  letter-spacing: -0.012em;
  color: var(--paper);
  font-variation-settings: "opsz" 36, "SOFT" 40;
}
.commercial-cell .terms em { font-style: italic; color: var(--signal); }
.commercial-cell .terms span { display: block; }
.commercial-cell .terms .price {
  font-family: var(--mono);
  font-style: normal;
  font-size: 14px;
  letter-spacing: 0.06em;
  color: var(--paper-dim);
  margin-top: 6px;
}

/* Final CTA */
.final-cta {
  border-top: 1px solid var(--hairline-2);
  padding: var(--section-y) 0;
  text-align: center;
  position: relative;
  overflow: hidden;
}
.final-cta::before,
.final-cta::after {
  content: '';
  position: absolute;
  left: 50%;
  width: 1px;
  height: 60px;
  background: var(--signal);
  transform: translateX(-50%);
  opacity: 0.6;
}
.final-cta::before { top: 0; }
.final-cta::after { bottom: 0; }
.final-cta-inner {
  max-width: 920px;
  margin: 0 auto;
  padding: 0 var(--gutter);
}
.final-cta h2 {
  font-family: var(--display);
  font-size: clamp(36px, 5.6vw, 80px);
  line-height: 0.98;
  letter-spacing: -0.025em;
  font-weight: 320;
  font-variation-settings: "opsz" 144, "SOFT" 30;
  margin-bottom: 48px;
}
.final-cta h2 em { font-style: italic; }
.final-cta h2 .accent { color: var(--signal); font-style: italic; }

/* ============================================================
   FORM (contact)
   ============================================================ */
form {
  display: grid;
  grid-template-columns: 1fr;
  gap: 0;
}
.form-row {
  display: grid;
  grid-template-columns: 1fr;
}
@media (min-width: 720px) {
  .form-row { grid-template-columns: 1fr 1fr; }
  .form-row .field:first-child { border-right: 1px solid var(--hairline-2); padding-right: 24px; }
  .form-row .field + .field { padding-left: 24px; }
}
.field {
  position: relative;
  padding: 8px 0 16px;
  border-bottom: 1px solid var(--hairline-2);
  background: transparent;
  transition: border-color 240ms var(--ease-out);
}
.field label {
  display: block;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--ash);
  margin-bottom: 8px;
  transition: color 240ms;
}
.field input,
.field select,
.field textarea {
  width: 100%;
  border: 0;
  background: transparent;
  font-family: var(--body);
  font-size: 17px;
  line-height: 1.5;
  color: var(--paper);
  outline: none;
  padding: 4px 0;
  resize: none;
}
.field textarea { min-height: 100px; }
.field input::placeholder,
.field textarea::placeholder { color: var(--ash); font-family: var(--body); font-style: italic; }
.field select {
  appearance: none;
  -webkit-appearance: none;
  cursor: pointer;
  background-image: url("data:image/svg+xml;utf8,<svg xmlns='http://www.w3.org/2000/svg' viewBox='0 0 12 12'><path d='M2 4l4 4 4-4' stroke='%23A0A0A8' stroke-width='1' fill='none'/></svg>");
  background-repeat: no-repeat;
  background-position: right 4px center;
  padding-right: 24px;
}
.field select option { background: var(--ink); color: var(--paper); }
.field:focus-within { border-bottom-color: var(--signal); }
.field:focus-within label { color: var(--signal); }
.field.is-invalid { border-bottom-color: #d04848; }
.field.is-invalid label { color: #d04848; }
.field-error {
  display: none;
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: #d04848;
  margin-top: 6px;
}
.field.is-invalid .field-error { display: block; }
.form-actions {
  margin-top: 48px;
  display: flex;
  align-items: center;
  gap: 24px;
  flex-wrap: wrap;
}
.form-note {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.14em;
  text-transform: uppercase;
  color: var(--ash);
}
.form-success {
  display: none;
  padding: 48px 40px;
  background: var(--ink);
  border: 1px solid var(--signal);
}
.form-success.is-visible { display: block; }
.form-success .label {
  font-family: var(--mono);
  font-size: 10px;
  letter-spacing: 0.18em;
  text-transform: uppercase;
  color: var(--signal);
  margin-bottom: 20px;
}
.form-success h3 {
  font-family: var(--display);
  font-size: clamp(24px, 2.4vw, 32px);
  line-height: 1.2;
  letter-spacing: -0.014em;
  font-weight: 340;
  font-variation-settings: "opsz" 72, "SOFT" 50;
  margin-bottom: 16px;
}
.form-success h3 em { font-style: italic; }
.form-success p {
  color: var(--paper-dim);
  font-size: 16px;
  line-height: 1.6;
  max-width: 48ch;
}

/* ============================================================
   ANIMATIONS
   ============================================================ */
.reveal {
  opacity: 0;
  transform: translateY(20px);
  transition: opacity 900ms var(--ease-out), transform 900ms var(--ease-out);
}
.reveal.is-visible { opacity: 1; transform: translateY(0); }
.reveal-delay-1 { transition-delay: 80ms; }
.reveal-delay-2 { transition-delay: 160ms; }
.reveal-delay-3 { transition-delay: 240ms; }

@media (prefers-reduced-motion: reduce) {
  .reveal { opacity: 1; transform: none; transition: none; }
  * { animation: none !important; transition-duration: 0.01ms !important; }
}

/* ============================================================
   RESPONSIVE
   ============================================================ */
@media (max-width: 900px) {
  .nav-links { display: none; }
  .nav-cta { display: none; }
  .nav-toggle { display: flex; }
  .hero h1 { max-width: 100%; }
  .hero-meta { flex-direction: column; gap: 8px; }
  .hero-meta .right { text-align: left; }
  .hero-visual { display: none; }
  .deliverable { grid-template-columns: 40px 1fr; gap: 16px; }
  .footer-base { flex-direction: column; align-items: flex-start; }
  .archetype-row { grid-template-columns: 32px 1fr; gap: 16px; padding: 20px 0; }
  .archetype-row .essence { display: none; }
  .speaking-item { grid-template-columns: 80px 1fr; }
  .speaking-tag { display: none; }
}

/* ============================================================
   HOMEPAGE ARCHETYPE GRID (visual tiles with imagery)
   ============================================================ */
.home-archetypes {
  display: grid;
  grid-template-columns: 1fr;
  gap: 1px;
  background: var(--hairline-2);
  border: 1px solid var(--hairline-2);
}
@media (min-width: 720px)  { .home-archetypes { grid-template-columns: repeat(2, 1fr); } }
@media (min-width: 1100px) { .home-archetypes { grid-template-columns: repeat(3, 1fr); } }

.home-archetype {
  background: var(--ink);
  display: flex;
  flex-direction: column;
  text-decoration: none;
  color: inherit;
  transition: background 320ms var(--ease-out);
  position: relative;
  overflow: hidden;
}
.home-archetype:hover { background: var(--ink-2); }

.home-archetype-img {
  aspect-ratio: 16/10;
  overflow: hidden;
  background: var(--ink-2);
  border-bottom: 1px solid var(--hairline-2);
  position: relative;
}
.home-archetype-img img {
  width: 100%; height: 100%;
  object-fit: cover;
  opacity: 0.78;
  transition: opacity 360ms var(--ease-out), transform 800ms var(--ease-out);
}
.home-archetype:hover .home-archetype-img img { opacity: 1; transform: scale(1.03); }

.home-archetype-meta {
  padding: 28px 32px 32px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.home-archetype-meta .num {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  color: var(--signal);
}
.home-archetype-meta h3 {
  font-family: var(--display);
  font-size: clamp(22px, 2vw, 28px);
  line-height: 1.05;
  letter-spacing: -0.018em;
  font-weight: 340;
  font-variation-settings: "opsz" 144, "SOFT" 40;
  color: var(--paper);
  transition: color 240ms var(--ease-out);
}
.home-archetype:hover .home-archetype-meta h3 { color: var(--signal); }
.home-archetype-meta p {
  font-family: var(--display);
  font-style: italic;
  font-size: 16px;
  line-height: 1.4;
  font-weight: 320;
  color: var(--paper-dim);
  font-variation-settings: "opsz" 36, "SOFT" 50;
}

/* ============================================================
   BRAND MARK (image logo)
   ============================================================ */
.brand-mark {
  display: inline-flex;
  align-items: center;
  text-decoration: none;
  transition: opacity 240ms var(--ease-out);
}
.brand-mark img {
  height: 28px;
  width: auto;
  display: block;
  user-select: none;
  -webkit-user-drag: none;
}
.brand-mark:hover { opacity: 0.75; }

@media (max-width: 600px) {
  .brand-mark img { height: 24px; }
}

/* ============================================================
   MOBILE FIXES
   ============================================================ */

/* When mobile menu is open, force the header to be fully opaque
   so its translucent backdrop doesn't bleed page content through. */
body.is-mobile-menu-open .nav,
.nav-toggle.is-open ~ .nav,
.nav:has(.nav-toggle.is-open) {
  background: var(--ink) !important;
  border-bottom-color: var(--hairline-2);
  -webkit-backdrop-filter: none;
  backdrop-filter: none;
}

/* Ensure mobile menu sits ABOVE the nav header bar */
.nav-mobile { z-index: 101; }

/* Allow authority list to wrap, with smaller separators on small viewports */
@media (max-width: 720px) {
  .authority-list {
    word-break: keep-all;
    overflow-wrap: break-word;
    line-height: 1.7;
  }
  .authority-list .sep { margin: 0 6px; }
}

/* ============================================================
   BOOK PAGE — "Not for" section
   ============================================================ */
.for-whom-divider {
  margin-top: 72px;
  padding-top: 56px;
  border-top: 1px solid var(--hairline);
}
.for-whom-not {
  max-width: 640px;
}
.not-label {
  font-family: var(--mono);
  font-size: 11px;
  letter-spacing: 0.16em;
  text-transform: uppercase;
  color: var(--ash);
  margin-bottom: 24px;
}
.not-list {
  list-style: none;
  padding: 0;
  margin: 0 0 24px;
  display: flex;
  flex-direction: column;
  gap: 10px;
}
.not-list li {
  font-family: var(--display);
  font-size: clamp(17px, 1.5vw, 20px);
  font-weight: 340;
  color: var(--paper-dim);
  padding-left: 24px;
  position: relative;
  line-height: 1.4;
}
.not-list li::before {
  content: '×';
  position: absolute;
  left: 0;
  color: var(--ash);
  font-weight: 200;
}
.not-footer {
  font-family: var(--display);
  font-style: italic;
  font-size: clamp(16px, 1.4vw, 19px);
  color: var(--paper);
  font-weight: 320;
  font-variation-settings: "opsz" 36, "SOFT" 50;
  line-height: 1.5;
}